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Our People Make The Difference

MCH's culture and values drive our business.

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The Details? We’re All About Them.

Our heritage as a data pioneer drives our pursuit of excellence for every client. Period.

 

Where It All Started: A Century of Experience

MCH Strategic Data was founded in 1928 by Forrest E. Long, a noted education professor, author and innovator. While at NYU, Dr. Long became editor and publisher of Junior High Clearing House, an educational journal for secondary schools. Its distribution channels soon evolved into the first commercial school mailing list, becoming the forerunner of today’s educational data industry.

 

Pioneers of the Past, Trailblazers of Today

Over the decades, MCH became a leading provider of data and technology solutions for clients focused on education. But in our true pioneering spirit, we asked, “Why stop there?” So, we added healthcare and government markets to our innovative bag of tricks. Our K-12 data coverage and insight are second to none, and our healthcare data combines that same commitment to quality with unmatched flexibility, service, and affordability. No matter what kind of data companies like yours need, we’ve got your technology solutions right here to meet you where you are – so we can get down to details together.

 
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Brenda Viets, Director of Research

Brenda Viets

Director of Research

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Brenda Viets is a family-oriented woman, and she brings that spirit to work. As MCH’s research guru, Brenda oversees all data collection. She has been with MCH for nearly 30 years, with roles in almost all departments. Brenda studied business and medical terminology while attending State Fair Community College and the University of Central Missouri. These days she spends as much time as possible with her husband and two daughters.

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Lynn Schear, Executive Director of Product Management

Lynn Schear

Assistant VP of Product Management

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Lynn Schear is MCH’s go-to person for insight on MCH products and services. She has a comprehensive knowledge of the data offerings and uses her expertise to provide in-depth analysis, strategy, and fulfillment. Lynn has been with MCH for 16 years. She studied management and marketing at the University of Central Missouri, ultimately obtaining her BSBA. Lynn enjoys time with family, traveling and watching sports.

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Peter Long, Chief Executive Officer

Peter Long

CEO

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Peter is the grandson of Forrest E. Long, founder of MCH. Prior to taking over the family business, Peter worked in the Information Technology Audit Services group at Coopers & Lybrand in Boston, Massachusetts. His client work included many national companies, including Fidelity Investments, Lotus Corporation, Raytheon Corporation, Boston University, and Bank of Boston.  Peter is a visionary leader who has been instrumental in reshaping a 90+-year-old business into a leading data and technology solutions provider. Peter is an active member of over 15 professional associations including the Young Presidents’ Organization (YPO), Direct Marketing Association (DMA), Entrepreneurial Exchange and Helzberg Mentoring Program. In addition, he has served on the board of directors for the following not-for-profit organizations: Secretary of The Vision Research Center of Kansas City, Past President of The Kansas City Chapter of YPO, and The Freedom Writers Foundation. In his spare time, Peter enjoys traveling, skiing, and spending time with his family. He also enjoys reading and golfing.

 

Favorite Quote – “Don’t let the people who say it cannot be done get in the way of the people doing it!” Dr. Edwin T. Long

 

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Kelly Holder, Chief Information Officer

Kelly Holder

CIO

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Kelly Holder is the chief information officer (CIO) at MCH Strategic Data. As CIO, Kelly oversees the company’s data services (DS) and information technology (IT) teams with responsibility for the MCH Strategic Data’s technology strategy, data compilation, internal deployment of MCH Strategic Data products, as well as other innovative technologies and programs that create a competitive advantage for the company.

Prior to joining MCH Strategic Data, Kelly was a data scientist with Children International, where he spent 4 years applying leading-edge analytics and technologies to further the organization’s goal of combating child poverty. Preceding Children International, Kelly served in a variety of IT leadership roles at the Kansas State Department of Education where he continues to serve in an advisory position.

During his 12 years of experience, Kelly has been an active leader in various trade, technology, and government organizations with numerous publications to his name. Kelly has both a bachelor’s and MBA with an emphasis in management information systems from Fort Hays State University as well as holding over a dozen professional certifications.  In his free time, Kelly enjoys spending time with his family and exploring the great outdoors.

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Karen Anderson

Karen Anderson

VP, Client Solutions

Email karena@mchdata.com

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Angie Hemme

Angie Hemme

Director of IT, Sweet Springs

Always on the go, Angie Hemme enjoys tackling new challenges at MCH every day. Angie specializes in software development and has used those skills in her 11 years at MCH. Angie obtained a degree in computer information systems at the University of Central Missouri. Angie enjoys spending time with her husband and daughters and watching her daughters dance and sports activities.

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Amy Eslinger

Amy Eslinger

Director of IT, Overland Park

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Tracey Cochran, Senior Relationship Manager

Tracey Cochran

VP, Business Development

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Tracey Cochran lets her Midwestern values of honesty and integrity shine through in her work at MCH. Having been with the company for eight years, Tracey focuses on consultative selling and client reach. Tracey enjoys spending her free time watching her sons compete on the soccer field and watching Kansas City Chiefs football.

 

Email Tracey@mchdata.com

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Amy Rambo

Amy Rambo

President

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Amy Rambo is always looking to find the success amid challenges and has done just that in her 15 years with MCH. Prior to being president of the company, she was the director of IT and Data Services, and later the VP of Operations. Amy received her degree from Missouri State University after studying computer information systems. Outside work, Amy loves to ride her horses, watch her children compete in sports and spend time with her family and friends.

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Ellen McGuyer

Ellen McGuyer

Director of Marketing

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Bringing nearly 20 years of marketing experience to MCH, Ellen works out of her office in Austin, TX. Ellen is the proud mom of two boys, and a huge Kansas City Chiefs fan. 

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What People Are Saying

"We buy from MCH Strategic Data on a regular basis having been impressed from the start with how helpful the team is with our initial data requests to processing the orders quickly."
"MCH was invaluable in helping me determine the list that would best fit my company, in addition to staying within my budget."
"Since switching to MCH, we’ve seen a drastic increase of metrics across the board –open rates, click through rates and our leads gathered through capture forms are much higher."
"MCH has proven to be a true partner. Their team provided us with a variety of tools to allow us to easily access quality education data. We appreciate their excellent customer service and technical support."
"I have to say the MCH list platform is the easiest online list count/order system I have used.

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