October 14, 2022  |  Ellen McGuyer

Keep Away The Data Decay With A Better Hygiene Strategy

Having a data hygiene strategy and implementing routine data hygiene processes can help you seize more growth opportunities. Let’s face it, data ages the minute you ingest it into your sales and marketing technology stacks, and old, outdated, and inaccurate data is the root cause for email deliverability issues, wasted marketing spend, and inefficiencies among sales teams.

Quality Data Brings More Viable Leads

Having a data hygiene partner like MCH gives you the upper hand with higher quality prospects. As the market leader in verified email coverage for schools and districts, MCH is uniquely positioned to give you immediate access to new sales and marketing opportunities. Customers who get our data delivered directly into their sales and marketing tech stacks have uncovered more quality prospects, more growth opportunities, and increased efficiencies across sales and marketing teams.

Contact Accuracy Boosts Morale

When your sales teams are spending valuable time grinding away at contact records that haven’t been updated in months, or even years, confidence takes a nosedive. Ingesting MCH’s data helps fill gaps, correct bad email addresses, and improves contact rate. Integrating prospect data can also help sales directors more accurately define market territories. Sales teams are not only more productive by not spending valuable time reaching out to contacts that don’t exist or who have changed jobs, but morale also improves with better contact and success rates.

Improve Marketing ROI

MCH has over 5 million verified school and district emails. Verified emails improve bounce rates and help you stay off the dreaded blacklist. Education data decays at a rate of 2% per month or 24% per year, so making sure you get quality, verified emails into your marketing automation platform is imperative for keeping ahead of the competition.

Contact an MCH Solutions Specialist today to learn how we can help you boost sales with better data hygiene.