April 28, 2023  |  Ellen McGuyer

The Power of Programmatic Advertising in the K-12 Education Market

As the K-12 education market continues to evolve, data-driven marketing has become a critical component in successful sales and marketing campaigns. Leveraging high quality K-12 education data can help create personalized and targeted campaigns to drive K-12 lead generation and sales leads. One of the most effective strategies for K-12 education marketing is programmatic advertising.

Beyond the Banner Ad

Programmatic advertising is a powerful tool in the realm of marketing automation, involving the automated buying and selling of online advertising using sophisticated algorithms and real-time data. This approach allows marketers to target specific audiences or cast a wide net over a large segment for brand awareness, maximum engagement, and unrivaled reach. From display and native ads to social media and video ads, your K-12 education marketing campaigns can cross platforms and devices, growing brand awareness, driving traffic to your site, and generating leads for your team.

Year-Round Exposure

We all know about the summertime lull - that dreaded time when school is out and the decision-makers just aren't around to make contact with the usual outreach methods. With programmatic advertising, education marketing isn't just for the school year! When you have the right K-12 data, programmatic advertising is unlimited in reach, allowing extraordinary visibility during those normally slow market times.

Relevance & Massive Reach

Deliver more targeted and relevant ads to the prospects that meet your criteria, on sites your audience is already visiting. When you take the vastness of the world wide web and combine it with the unrivaled K-12 education data segments from MCH, your programmatic advertising campaigns can reach millions of individuals and tens of millions of devices!
 

Expand Your Campaigns

Power your Programmatic Advertising campaigns with the best K-12 education data on the market. You can find MCH Strategic Data’s K-12 education segments on LiveRamp and Google DV360 today. Contact us for more information on our available segments, or to request a custom segment push to any DSP or social media platform.