October 14, 2024  |  Peter Long

Unmatched Fall 2024 K-12 Educator Data Updates

MCH Data: Leading the Industry

As the 2024 academic year kicks off, MCH Strategic Data is proud to announce the completion of its Fall 2024 K-12 Educator Data Updates, setting a new industry standard for speed and accuracy. With millions of dollars invested in cutting-edge data-gathering processes, MCH now provides unmatched educator updates every 30 days, allowing businesses to connect with the most up-to-date contacts in the K-12 education sector.

Why Fast and Accurate K-12 Data Matters

Schools across the U.S. undergo significant staffing changes at the start of each academic year. However, the process of collecting and verifying this data has traditionally taken months, causing businesses to miss critical sales and engagement opportunities. MCH has revolutionized this process by delivering verified K-12 educator data in record time, giving its customers a major advantage over the competition.

By having access to accurate data right as schools return from summer break, marketers and sales teams can begin their outreach efforts early—reaching decision-makers when they are most engaged and ready to make purchasing decisions. Whether you're targeting educators for professional development, selling EdTech products, or promoting other school-related services, timing is everything.

Fall 2024 Update Highlights

Since July 1, 2024, MCH's advanced data systems have:

• Added 4,232 new schools, bringing the total number of schools in the database to 129,943.
• Removed 606,771 educators who are no longer at schools.
• Added 717,125 new educators to updated school rosters.
• Verified and updated 5,751,317 educator roles, ensuring the most accurate contact information available.

This level of precision and speed is unmatched in the education data industry. Amy Rambo, President of MCH Strategic Data, emphasizes the significance of this achievement: “Starting communications and brand-building efforts months ahead of competitors leads directly to better sales outcomes and improved engagement.”

How MCH's Educator Data Can Improve Your Marketing Strategy

Having access to the most up-to-date K-12 educator contact data is critical for any business aiming to succeed in the education market. MCH’s continuous data updates, which run every 30 days, give you the opportunity to:

• Reach educators before your competitors by starting your outreach early in the school year.
• Build stronger connections with educators and administrators using verified data.
• Maximize your marketing ROI by engaging the right contacts at the right time.

Whether you’re targeting schools for professional development, educational software, or other products and services, our unmatched K-12 data ensures you have access to the most accurate and up-to-date information available.

The MCH Difference: Data Updates You Can Rely On

MCH has developed proprietary processes that validate K-12 contact data every 30 days, far outpacing traditional industry practices. While other data providers may take months to deliver complete updates, MCH’s rapid turnaround gives customers months of early access to the most current educator data.

With over 4,000,000 educators updated and verified every 30 days, MCH customers experience unprecedented results. Peter Long, CEO of MCH Strategic Data, challenges industry leaders to integrate MCH’s data into their marketing strategies: “We encourage businesses to add our monthly updates to their marketing mix and see the positive ROI for themselves.”

More Insight from MCH

• Check out our series on Selling to Schools and Districts here!
• Download our School Calendar Reference Guide for the 2024/2025 school year and get key insights from over 80,000 school calendars across the U.S.
• Download our Email Marketing to Educators 2024 whitepaper.

About MCH

For nearly a century, MCH has empowered educational marketers with the data, tools, and solutions needed to thrive. Our cutting-edge technology continuously updates and verifies millions of educator records, ensuring you have the most accurate information for your campaigns.

Use our free ListBuilder tool to explore our education data, or Contact Us to strategize as a team.